1923

02 / 17

Almost a century ago, Loewe created technology that would change the face of the world. Little did they realise that their name would be synonymous with innovation and excellence, futuristic sound quality, nature-perfect colors and their products designed for life.

by the brothers Siegmund and David Ludwig Loewe

05 / 17

2019 saw the formidable Skytec Group Ltd take over Loewe. The multi-award-winning ’made in Germany’ brand will continue to go from strength to strength and deliver sophisticated and uncompromising quality consumer electronics from its state-of-the-art manufacturing site in Kronach, Germany.

06 / 17

A few months ago, Loewe formed a strategic team to design, manufacture and sell luxury electric mobility products to international markets.

The e-scooter is the first e-mobility product that will be launched in Q4/2022, shortly followed by other
e-solutions for people with disabilities, and then e-bikes and ultimately, e-cars.

A few months ago, Loewe formed a strategic team to design, manufacture and sell luxury electric mobility products to international markets.

The e-scooter is the first e-mobility product that will be launched in Q4/2022, shortly followed by other e-solutions for people with disabilities, and then e-bikes and ultimately, e-cars.

Evolve Loewe to a new era:

Loewe is renowned for its unique and timeless design. It has an in-house design studio with a strong industrial background. They only use the highest quality components handcrafted for sustainable long-life use.

Across the globe, Loewe brand has a prestigious reputation of blending tradition with state-of-the art technology, timeless design and quality. The brand is a highly valuable asset for joint forces in e-cars.

The new strategic alliance aims to bring together the strengths of the Loewe brand with the e-mobility technology and extensive know-how of Xiaomi to jointly develop luxury e-cars.

Loewe is renowned for its unique and timeless design. It has an in-house design studio with a strong industrial background. They only use the highest quality components handcrafted for sustainable long-life use.

Across the globe, Loewe brand has a prestigious reputation of blending tradition with state-of-the art technology, timeless design and quality. The brand is a highly valuable asset for joint forces in e-cars.

The new strategic alliance aims to bring together the strengths of the Loewe brand with the
e-mobility technology and extensive know-how of Xiaomi to jointly develop luxury e-cars.

E-Car concept

Create the best concept in harmony of design, materials and colors. There is no need for customer to customize.

Our aspiration:

Limited quantities, max. 9.999 e-cars p.a. Worldwide sales over 6 years: total volume of 60.000 e-cars

Target sales:

Key specifications:

08 / 17

09 / 17

The business model will be based on a transparent, open and strong partnership.

10 / 17

Brand
Provide Loewe brand equity

Business model

Design
Define design for

Xiaomi to collaborate closely with Loewe, provide support and approval for the above areas of responsibilities

Program Management
Coordinate overall JV processes and hire necessary teams

Service
Set up customer service and aftersales across Europe

Sales
Establish sales channels and network across Europe

Manufacturing facility
Provide facilities in Germany at the new company site. Loewe owns 60.000sqm of land which already has structures in place, some of which will have to be updated and some re-built.

Marketing
Develop and execute marketing campaigns and PoS communications

Finance
Finance the costs of areas of responsibilities

11 / 17

Design
Define design for

Program Management
Coordinate staffing, timings, risk assessment, quality validation, trainings for the development and manufacturing process

R&D and Manufacturing
Be responsible for all car components: engine, exterior, chassie, interior, safty, electronics
Manage process of engineering, prototype approval, tooling development, change management, tests, product verification & validation and product release

Packaging
Design, build, test and release packaging and ensure supply

Quality
Meet all requirements for manufacturing, performance, dimensions, capabilities, appearance & design, fit & finish
Validate and release products

Supply Chain & Purchasing
Select Tier II / III suppliers and all defined material

Sales & Service
Establish a sales network outside of Europe under license from Loewe

Finance
Finance the costs of areas of responsibilities

Business model

Loewe to collaborate closely with Xiaomi, provide support and approval for the above areas of responsibilities

12 / 17

There are many more opportunities for joint developments or licensing programs: Loewe is renowned for the world's very best television and audio manufacturer. New revolutionary TV models and audio devices will be launched in the future. On top, Loewe will expand into new categories to reinforce its position in luxury consumer electronics. A partnership can also include those segments.

JOINT forces

Ligthing

Smartphones

Sports Equipment

TV

Audio

SDA

MDA

13 / 17

Loewe TV models have been a reference for luxury with:

Loewe will continually enrich the world with smart entertainment by introducing televisions with state-of-the-art technology, gaming and mobile streaming video systems.

14 / 17

In 2021, Loewe audio portfolio was extended by new devises ranging from a 3D Dolby Atmos soundbar to digital internet radio and multi-room Bluetooth speakers.

Again, the new audio models set standards in the industry and offer acoustic masterpieces with impressive room-filling sound.

The audio category will open up new possibilities and new target groups well into the future.

15 / 17

Loewe established a business unit for domestic appliances. First product is launched in Q4, 2022.

The new Loewe coffee machine delivers endless coffee enjoyment with uncompromising quality.

Futuristic taste-design for a luxurious coffee sensation with one touch.

Fully automatic coffee machine

16/ 17

Hand-crafted and tailormade in Germany, the new wine cooler meets the highest demands on exceptional designs for prestige-oriented consumers and exclusive hospitality services.

Loewe offers the perfect solution for the sophisticated storage of exclusive wines.

Wine cooler

The category of MDA represents a new opportunity for a range of exclusive and valuable products manufactured with the highest level of precision and perfection.

17/ 17